AI-Powered Licensed Products Redefine Fandom

February 25, 2025 – FanzClub, part of the Avatarz Technologies group, proudly launches officially licensed products with Sport Lisboa e Benfica, a dynamic move set to revolutionize football fandom. This new collaboration between two innovators is aimed to push boundaries and deliver an electrifying, tech-driven experience for SL Benfica’s devoted supporters worldwide.

AI-Driven Engagement: Fandom Reimagined

FanzClub is transforming how fans connect through cutting-edge technology.

On their official website announcement, SL Benfica states :

"FanzClub, powered by technologies like artificial intelligence (AI) and state-of-the-art innovation, aims to revolutionize the fan experience. With Avatarz technology, fans will have the chance to explore AI-based interactive experiences where personalized avatars dynamically interact with supporters and deliver real-time engagement. The platform also enables the creation of digital collectibles and gamified missions, making the experience even more immersive."

Imagine this: with Avatarz AI-powered technologies, Benfica fans will engage in real-time video discussions with officially licensed avatars, bringing club legends and figures to life like never before.

José Simão, SL Benfica’s Licensing & Merchandising Manager, highlights the importance of this collaboration:

"This represents a new era of engagement with Benfiquistas worldwide."

FanzClub is turning that vision into a reality, closing the gap between fans and their beloved club.

The Tech Revolution: AI at the Core

Avatarz technology powers AI-driven avatars that adapt and respond in real-time, offering Benfica fans exclusive digital collectibles and interactive challenges to showcase their passion. It’s immersive, it’s dynamic, and it’s setting a new global benchmark for fan engagement. FanzClub isn’t just keeping pace with the future—we’re crafting it, and SL Benfica fans are the first to experience this evolution.

FanzClub: Pioneers in Fan Innovation

FanzClub has long been a leader in immersive fan experiences. In 2024, we launched official virtual jerseys with AS Monaco, Parma Calcio, and Real Betis, collaborating with top kit brands to blend tradition with digital innovation. Avatarz, our powerhouse, has built a strong reputation in AI-powered fan engagement, and now, with Benfica’s storied legacy, we’re reaching new heights.

"The official launch is scheduled for the end of Q1 2025," SL Benfica announced, as we gear up to unleash this game-changing experience.

Kicking Off with Benfica’s 121st Anniversary

Benfica, a global titan with nearly 400,000 sócios and millions of fans worldwide, is celebrating 121 years of passion and triumph. To mark this milestone, fans who pre-register will receive exclusive perks—surprise gifts, match tickets, VIP experiences, and a unique mix of physical and digital collectibles.

They chose us, we chose them—united by a shared vision.

"Join us and celebrate Benfica’s 121st anniversary by stepping into fandom’s future!"

FanzClub, powered by Avatarz technology, is leading the movement, fueled by Benfica’s legacy. The future of fandom starts now—stay tuned for more!

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